ID 2395
FullText File
Title Alternative
Principles of Brand Competition : Relationships between Strong and Weak Brands
Authors
Ohashi, Shoichi
DOI
Journal Title
The Wakayama economic review
ISSN
04516222
NCID
AN00071425
Volume
371
Start Page
109
End Page
129
Order
6
Published Date
2013-03-01
Language
jpn
Keywords
ブランド効力
二重の不利
ブランド・ロイヤルティ
Keywords Alternative
Brand Strong
double jeopardy
brand loyalty
Content Type
Departmental Bulletin Paper
Text Version
publisher