ID 2328
FullText File
Title Alternative
Corporate Social Responsibility in the Theories of Brand : Toward a Theory of CSR in Branding
Authors
Ohashi, Shoichi
DOI
Journal Title
The Wakayama economic review
ISSN
04516222
NCID
AN00071425
Volume
360
Start Page
35
End Page
61
Published Date
2011-03-01
Language
jpn
Keywords
企業の社会的責任
ブランド理論
企業イメージ
Keywords Alternative
corporate social responsibility
brand theory
corporate image
Content Type
Departmental Bulletin Paper
Text Version
publisher