ID 2395
FullText File
Title Alternative
Principles of Brand Competition : Relationships between Strong and Weak Brands
Authors
Ohashi, Shoichi
DOI
Journal Title
The Wakayama economic review
ISSN
04516222
NCID
AN00071425
Volume
371
Start Page
109
End Page
129
Published Date
2013-03-01
Language
jpn
Keywords
ブランド効力
二重の不利
ブランド・ロイヤルティ
Keywords Alternative
Brand Strong
double jeopardy
brand loyalty
Content Type
Departmental Bulletin Paper
Text Version
publisher