ID 3354
FullText File
Title Alternative
An Essay on Image Evaluation for Tourism Objects : Consideration from semantic differential scale method
Authors
大井田 かおり
中辻 晴香
吉住 千亜紀
DOI
Journal Title
Tourism studies
ISSN
21852332
NCID
AA12438820
Volume
18
Start Page
1
End Page
9
Published Date
2018-03-09
Language
jpn
Keywords
観光イメージ
SD法
クロスモーダル
バーチャル観光
Keywords Alternative
tourism image
semantic differential scale method
cross-modal
virtual tourism
Abstract Alternative
From the cross-modal centered on the vision, it was considered a tourist image change before and after tourism. Factor analysis was carried out with semantic differential scale method and nominal scale with cross-modal elements; tastes, colors, elements, emotions, seasons, and analyzed the components of the image. Virtual tour of the steam locomotive content was carried out at the 360 degrees dome theater, the trajectory of gazing behavior at the dome theater is almost the same as real tourism, the questionnaire after the virtual tourism, compared to the questionnaire, which was carried out two months ago. As a result, it turned out that the tourist image is composed of evaluation, activity, brightness, hardness and sharpness like sensory modality and painting image. Virtual tourism centered on vision has brought stimulation of taste and tactile sensation that does not exist on the spot. Further, even though selecting the same image as before tourism, after tourism became clear that a change in the image component occurs.
Content Type
Departmental Bulletin Paper
Text Version
publisher