ID 3433
FullText File
Title Alternative
EXPLORING THE JAPANESE DMO REGISTRATION SYSTEM : A CASE FROM TANABE CITY
Authors
PROGANO, RICARDO NICOLAS
DOI
Journal Title
Tourism studies
ISSN
21852332
NCID
AA12438820
Volume
19
Start Page
29
End Page
38
Published Date
2018-09-07
Language
eng
Docuemnt Type
研究論文
Keywords Alternative
DMO
Japan
tourism policy
Abstract Alternative
The inbound tourism market has experienced a sustained increase in recent years in the Asia-Pacific region, becoming second only to Europe. In this context of growth and increasing competition, the Japanese government has established as one of its main tourism development goals to increase international visitors, in particular in regional communities which are in need of economic revitalization. To tackle this challenge, the national authorities have established a Destination Management Organization (DMO) registration system in order to improve tourism branding, stakeholder involvement and human resources. In this exploratory paper, an empirical study of a registered candidate DMO is examined, as well as its responses and experiences related to the registration system. Conclusions show that the Japanese DMO system is unclear on aspects such as funding and that some requirements for registration may be challenging for smaller DMOs located in rural areas.
Content Type
Departmental Bulletin Paper
Text Version
publisher