Tourism Studies 26
2022-03-15 発行

Factors affecting the satisfaction of foreign tourists visiting Japan at medium-sized Japanese-style inns : Through a survey based on the “expectation disagreement model” method

中規模和風旅館における訪日外国人観光客の満足度に及ぼす要因について : 「期待不一致モデル」の手法に基づく調査を通じて
MORITA, Kanekiyo
FullText File
DOI
Language
jpn
Start Page
31
End Page
41
Keywords
期待不一致
外国人観光客
満足度
中規模・中間価格帯和風温泉旅館
温泉リゾート地
Keywords Alternative
Expectation disconfirmation
Foreign tourists
Satisfaction
Medium-sized Japanese-style inn
Hot spring resort
Abstract Alternative
This study is targeting the foreign tourists who stay in Japan at medium-sized Japanese-style hot spring inns located in hot spring resorts. The purpose is to consider the factors that influence the satisfaction level by the Expectation Disconfirmation Theory, and to consider the effect of the satisfaction level on the revisit to the hot spring resort area or to Japan. For foreign tourists who stayed, we conducted a questionnaire survey on expectations based on various information, accommodation experience, tourism purpose, tourism cost, and satisfaction obtained from actual accommodation experience. As a result, we found that the satisfaction is influenced by the past accommodation experience and expectations based on the purpose of travel. In addition, it was confirmed that the satisfaction level of multiple items had an impact on lodging at the same type of hotel and willingness to return to the area or to Japan.
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