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The Wakayama economic review 372
2013-06-01 発行

Theories of Corporate Image, Reputation and Brand : An Aspect of Brand Studies

企業のイメージ・レピュテーション・ブランドの関係についての考察 : 企業ブランド化の傾向における一側面
Ohashi, Shoichi
FullText File
KJ00008494680.pdf 600 KB
DOI
10.19002/AN00071425.372.13
About This Article
Language
jpn
Start Page
13
End Page
33
Keywords
企業イメージ
企業レピュテーション
企業ブランド
Keywords Alternative
corporate image
corporate reputation
corporate brand
Text Version
publisher
KJ00008494680.pdf 600 KB
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