ID 3451
FullText File
Title Alternative
The Theoretical Issue of “Kankou-Machizukuri” (Community Development Tourism)
Authors
DOI
NII Article ID
40021611218
Journal Title
The Wakayama economic review
ISSN
04516222
NCID
AN00071425
Volume
392
Start Page
81
End Page
107
Order
05
Published Date
2018-03-31
Language
jpn
Docuemnt Type
論文
Keywords
観光まちづくり
ブランド
イノベーション
Keywords Alternative
Kankou-Machizukuri
branding
innovation
Abstract Alternative
This paper attempts to describe the theoretical issue of what is referred to as “Kankou-Machizukuri” or community development tourism. Since the 1990s, tourism and community development in Japan have become more interconnected and are thought to have a mutual beneficial effect. Why does community development provide advantages to tourism and vice-versa? That is the theoretical issue in Kankou-Machizukuri. Community development creates uniqueness of the community and a new framework in social relationships, which shapes competitive advantages through the “branding” of the community and “innovation” of tourism.
Content Type
Departmental Bulletin Paper
Text Version
publisher