ID 3443
FullText File
Authors
DOI
NII Article ID
40021567558
Journal Title
The Wakayama economic review
ISSN
04516222
NCID
AN00071425
Volume
391
Start Page
55
End Page
74
Order
04
Published Date
2018-03-01
Language
eng
Docuemnt Type
論文
Keywords
地域ブランド
地域コミットメント
受入意識
Keywords Alternative
Regional Branding
local commitment
visitor acceptance awareness
Abstract Alternative
The paper proposes brand-building with an underlying assumption that the area inhabitants’ visitors’ acceptance awareness is a key to regional activation; this is a concept that organically integrates the somewhat contradictory concept of “good living, good visit.” The results of a questionnaire survey point to the importance of affective commitment to the community as a significant factor influencing inhabitants’ acceptance awareness of visitors / strangers. Additionally, community satisfaction and the affective commitment and effectiveness of the community to the area are correlated. For successful regional activation, it is important to start the cycle; a functioning area community -> area satisfaction -> visitor acceptance is needed. Some regional brand-building strategies based on this concept are also suggested.
Content Type
Departmental Bulletin Paper
Text Version
publisher