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ID 3529
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その他のタイトル(欧)
A study on the influence of the Korean Wave on attitudes, desires and behavioral intentions in medical tourism
作成者
張 美慶
DOI[info:doi/]
掲載誌名
観光学
ISSN
21852332
NCID
AA12438820
20
開始ページ
27
終了ページ
38
並び順
03
発行日
2019-03-08
本文言語
日本語
記事種別(和)
研究論文
キーワード(和)
韓流関心度
医療観光の態度
医療観光欲望
医療観光行動意図
キーワード(欧)
Korean Wave interest
attitude towards medical tourism
desire for medical tourism
behavioral intention for medical tourism
抄録(欧)
Due to the Korean Wave, a majority of Japanese medical tourists who visit South Korea avail of not only orthopedic surgery but also explore traditional Chinese medicine and dermatology. This phenomenon indicates a considerable influence of the Korean Wave in the field of medical tourism. This study investigates and analyzes the influence of the current interest in Korea caused by the Korean Wave on Japanese attitudes, desire, and behavioral intention in the realm of medical tourism. Consequently, the following points can be observed: (1) the degree of interest in Korean popular songs and Korean food impacts Japanese attitude; (2) this attitude significantly impacts the desire to avail of the facilities offered under medical tourism in South Korea and this desire positively influences the behavioral intention of the consumers; (3) however, the degree of interest in Korean movies has no effect on the subject; (4) the approach toward medical tourism does not directly affect the behavior towards it. Based on these findings, we propose the need to incorporate Korean popular songs and cuisine in facets pertaining to medical tourism.
資料タイプ
紀要論文
著者版フラグ
出版者版