ブランド理論における企業の社会的責任論 : ブランド理論のさらなる発展のために
Permalink : https://repository.center.wakayama-u.ac.jp/2328
| ID | 2328 |
| FullText File | |
| Title Alternative | Corporate Social Responsibility in the Theories of Brand : Toward a Theory of CSR in Branding
|
| Authors |
Ohashi, Shoichi
|
| Self DOI | |
| Journal Title |
The Wakayama economic review
|
| ISSN | 04516222
|
| NCID | AN00071425
|
| Volume | 360
|
| Start Page | 35
|
| End Page | 61
|
| Order | 2
|
| Published Date | 2011-03-01
|
| Language |
jpn
|
| Keywords | 企業の社会的責任
ブランド理論
企業イメージ
|
| Keywords Alternative | corporate social responsibility
brand theory
corporate image
|
| Content Type |
Departmental Bulletin Paper
|
| Text Version |
publisher
|
