ID | 2395 |
FullText File | |
Title Alternative | Principles of Brand Competition : Relationships between Strong and Weak Brands
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Authors |
Ohashi, Shoichi
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Self DOI | |
Journal Title |
The Wakayama economic review
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ISSN | 04516222
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NCID | AN00071425
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Volume | 371
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Start Page | 109
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End Page | 129
|
Order | 6
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Published Date | 2013-03-01
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Language |
jpn
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Keywords | ブランド効力
二重の不利
ブランド・ロイヤルティ
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Keywords Alternative | Brand Strong
double jeopardy
brand loyalty
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Content Type |
Departmental Bulletin Paper
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Text Version |
publisher
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