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The Wakayama economic review 392
2018-03-31 発行
Emergence of the Theory on Organizational Semiotics : A Study of its Characteristics
組織の新しいとらえ方 : 組織記号論をめぐる諸論調
Ohashi, Shoichi
Professor Emeritus
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jpn
Start Page
59
End Page
79
Keywords
組織記号論
パース記号論
スタムパー
Keywords Alternative
organizational semiotics
semiotics of Peirce
R. K. Stamper
Abstract Alternative
The theory on organizational semiotics has recently been brought to the agenda, with one of the most leading advocates being Ronald Stamper, Professor at University of Twente (NL) and Staffordshire University (UK). This paper examines the emerging process of the theory and proposes the evaluation of its social oriented way of thinking, although some critics oppose its conceptualization from a viewpoint of material semiotics.
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