ID | 2324 |
FullText File | |
Title Alternative | Theories on Brand Loyalty in Recent Years : What are Merits of Customer Retention These Days?
|
Authors |
Ohashi, Shoichi
|
Self DOI | |
Journal Title |
The Wakayama economic review
|
ISSN | 04516222
|
NCID | AN00071425
|
Volume | 359
|
Start Page | 35
|
End Page | 62
|
Order | 2
|
Published Date | 2011-01-01
|
Language |
jpn
|
Keywords | ブランド・ロイヤルティ
ブランド・リレーションシップ
顧客維持
|
Keywords Alternative | brand loyalty
brand relationship
customer retention
|
Content Type |
Departmental Bulletin Paper
|
Text Version |
publisher
|