ID | 2328 |
FullText File | |
Title Alternative | Corporate Social Responsibility in the Theories of Brand : Toward a Theory of CSR in Branding
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Authors |
Ohashi, Shoichi
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Self DOI | |
Journal Title |
The Wakayama economic review
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ISSN | 04516222
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NCID | AN00071425
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Volume | 360
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Start Page | 35
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End Page | 61
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Order | 2
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Published Date | 2011-03-01
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Language |
jpn
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Keywords | 企業の社会的責任
ブランド理論
企業イメージ
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Keywords Alternative | corporate social responsibility
brand theory
corporate image
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Content Type |
Departmental Bulletin Paper
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Text Version |
publisher
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