ID | 2808 |
フルテキストファイル | |
その他のタイトル(欧) | Social Media Commercialization in Tourism 2.0 : A Literature Review
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作成者 | |
Self DOI [info:doi/] | |
掲載誌名 |
観光学
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ISSN | 21852332
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NCID | AA12438820
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巻 | 16
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開始ページ | 49
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終了ページ | 60
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並び順 | 05
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発行日 | 2017-03-23
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本文言語 |
日本語
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キーワード(和) | ツーリズム2.0
ソーシャルメディア・マーケティング
観光
観光客
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キーワード(欧) | Tourism 2.0
Social Media Marketing (SMM)
Tourism
Tourist
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抄録(欧) | As a result of Web 2.0 technologies’ development, the commercialization of social media in tourism is believed as one of the “mega trends” which brought the era of tourism 2.0. This study reviews and analyzes the extant social media related research articles which were published in A+ and A journals in tourism field. Based on a content analysis, this study found that four main topics in this field which are tourist behavior, user-generated content (UGC), social media marketing, risk management and DMO, and other related but not highlighted topics. Research findings thoroughly demonstrate the essential use of social media in tourism marketing strategy, and this study also shows a research agenda for further studies.
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資料タイプ |
紀要論文
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著者版フラグ |
出版者版
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