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ID 4732
フルテキストファイル
作成者
佐野 宏樹
永田 修一
Self DOI [info:doi/]
掲載誌名
Wakayama Tourism Review
出版者
Center for Tourism Research, Wakayama University
ISSN
24363839
2
開始ページ
49
終了ページ
51
並び順
16
発行日
2022/3/31
本文言語
英語
キーワード(欧)
Market segmentation
Spatial-temporal mobility patterns
Tourist
Data-driven
抄録(欧)
Experienced the era of mass tourism, tourists were never satisfied to visit same destinations in big travel groups, but seek for “something new” by themselves. With the increasing needs of customized products and services, tourist behavior has become more variety which results the limitations of traditional market segmentation ways. This paper suggests a data-driven method of market segmentation using tourists' spatial-temporal mobility patterns. Instead of sociodemographic variables, duration of stay at each destination and flow of tourist distribution are shown to be the two main variables in market segmentation. The proposed method of segmentation can be applied to destination administration and design, on-site movement planning, and marketing campaigns.
資料タイプ
紀要論文
著者版フラグ
出版者版