Tourists' experiences and behaviors related to norms : Finding from a survey using the Mafengwo travelogue

In this paper, we present a descriptive account of survey conducted on descriptions related to "norms" as found in Mafengwo, a Chinese-language travelogue platform. As the number of international tourists to Japan surged in the 2010s, the impressions of tourists who failed to show respect for local manners became more widespread. However, while we recognize that the consideration of how tourists perceive their own experiences and actions is insufficient, this research specifically investigates the narratives of Chinese tourists' "norms."