ID 2808
フルテキストファイル
その他のタイトル(欧)
Social Media Commercialization in Tourism 2.0 : A Literature Review
作成者
DOI[info:doi/]
掲載誌名
観光学
ISSN
21852332
NCID
AA12438820
16
開始ページ
49
終了ページ
60
発行日
2017-03-23
本文言語
日本語
キーワード(和)
ツーリズム2.0
ソーシャルメディア・マーケティング
観光
観光客
キーワード(欧)
Tourism 2.0
Social Media Marketing (SMM)
Tourism
Tourist
抄録(欧)
As a result of Web 2.0 technologies’ development, the commercialization of social media in tourism is believed as one of the "mega trends" which brought the era of tourism 2.0. This study reviews and analyzes the extant social media related research articles which were published in A+ and A journals in tourism field. Based on a content analysis, this study found that four main topics in this field which are tourist behavior, user-generated content (UGC), social media marketing, risk management and DMO, and other related but not highlighted topics. Research findings thoroughly demonstrate the essential use of social media in tourism marketing strategy, and this study also shows a research agenda for further studies.
資料タイプ
紀要論文
著者版フラグ
出版者版