ID | 2041 |
FullText File | |
Title Alternative | Considerations on Branding of Regional Special Foods in Place Branding
|
Authors |
松谷 真紀
|
Self DOI | |
Journal Title |
Tourism Studies
|
ISSN | 21852332
|
NCID | AA12438820
|
Volume | 6
|
Start Page | 61
|
End Page | 65
|
Order | 08
|
Published Date | 2012-01-01
|
Language |
jpn
|
Keywords | 地域ブランディング
観光マーケティング
目的地マーケティング
生産地効果
特産品連想
|
Keywords Alternative | Place branding
Place marketing
Destination marketing
place of origin effect
Local product association
|
Content Type |
Departmental Bulletin Paper
|
Text Version |
publisher
|