ID | 2045 |
FullText File | |
Title Alternative | Branding of Regional Special Products and Area Image : From an Empirical-Study Result about the Influence of the Degree of Recognition of Special Products to the Image of Cities and Towns, Wakayama
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Authors |
松谷 真紀
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Self DOI | |
Journal Title |
Tourism Studies
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ISSN | 21852332
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NCID | AA12438820
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Volume | 7
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Start Page | 13
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End Page | 21
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Order | 2
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Published Date | 2012-07-01
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Language |
jpn
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Keywords | 地域ブランディング
観光マーケティング
目的地マーケティング
生産地効果
特産品連想
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Keywords Alternative | Place branding
Place marketing
Destination marketing
place of origin effect
Local product association
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Content Type |
Departmental Bulletin Paper
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Text Version |
publisher
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Category (Wakayama) |
600 Industry
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