ID | 2399 |
FullText File | |
Title Alternative | Theories of Corporate Image, Reputation and Brand : An Aspect of Brand Studies
|
Authors |
Ohashi, Shoichi
|
Self DOI | |
Journal Title |
The Wakayama economic review
|
ISSN | 04516222
|
NCID | AN00071425
|
Volume | 372
|
Start Page | 13
|
End Page | 33
|
Order | 2
|
Published Date | 2013-06-01
|
Language |
jpn
|
Keywords | 企業イメージ
企業レピュテーション
企業ブランド
|
Keywords Alternative | corporate image
corporate reputation
corporate brand
|
Content Type |
Departmental Bulletin Paper
|
Text Version |
publisher
|