ID | 2405 |
FullText File | |
Title Alternative | Theories of Global Brand : its Characteristics
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Authors |
Ohashi, Shoichi
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Self DOI | |
Journal Title |
The Wakayama economic review
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ISSN | 04516222
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NCID | AN00071425
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Volume | 373
|
Start Page | 37
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End Page | 59
|
Order | 3
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Published Date | 2013-09-01
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Language |
jpn
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Keywords | ブランド
グローバル・ブランド
ローカル・ブランド
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Keywords Alternative | brand
grobal brand
local brand
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Content Type |
Departmental Bulletin Paper
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Text Version |
publisher
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