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0 - 設置記念
( 2009-03-01 )
Permalink :
https://repository.center.wakayama-u.ac.jp/2028
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Tourism Studies
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5
Tourism Studies 5
2011-07-01 発行
Study to Problems in Branding of Regional Special Products
地域特産品のブランディングに向けた課題への考察
松谷 真紀
FullText File
KJ00007141942.pdf
736 KB
Self DOI
10.19002/AA12438820.5.27
About This Article
Language
jpn
Start Page
27
End Page
35
Keywords
ブランディング
地域ブランド
マーケティング
地域特産品
Keywords Alternative
branding
regional brand
marketing
regional special products
Text Version
publisher
KJ00007141942.pdf
736 KB
Total Contents
Other Article
Determinants of Area Image : Influence of Local Product Awareness on Wakayama Prefecture's Area Image
PP. 1 - 6
A Review of Theories of Leisure in Recent Years from the Viewpoint of Postmodernity Paradigm
PP. 7 - 17
Factor Influencing the Visitor Acceptance Awareness : Regional Branding Perspective
PP. 19 - 26
Study to Problems in Branding of Regional Special Products
PP. 27 - 35
Development of a Red-light District and the Local Community : A Case Study of Yamanaka District Located on the Fringe of Mt.Fuji in Japan
PP. 37 - 42
Revitalization of a Local Community through the Animal Stationmaster, “Tama” : Analysis of the Fieldwork at Kishi Station on the Kishigawa Line in Wakayama Prefecture
PP. 43 - 51
Petit Recit de Voyage a Suisse : Zurich, Bern et Zermatt
PP. 53 - 57
Sen So-oku, Tea - Seeking the Missing Link to Rikyu, 2010, Shinchosha: Tokyo : Chapter 1 Misunderstandings of Chanoyu
PP. 59 - 64
Yoshiharu Yamada, Private Space and Public Benefit ,Tokyo : Nihonkeizaihyouronsha,2010.
PP. 65 - 69