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The Wakayama economic review 359
2011-01-01 発行

Theories on Brand Loyalty in Recent Years : What are Merits of Customer Retention These Days?

ブランド・ロイヤルティ論の近年の諸論調 : 現代におけるブランド・ロイヤルティの意義はどこにあるか
Ohashi, Shoichi
FullText File
KJ00007079641.pdf 2.16 MB
Self DOI
10.19002/AN00071425.359.35
About This Article
Language
jpn
Start Page
35
End Page
62
Keywords
ブランド・ロイヤルティ
ブランド・リレーションシップ
顧客維持
Keywords Alternative
brand loyalty
brand relationship
customer retention
Text Version
publisher
KJ00007079641.pdf 2.16 MB
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