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The Wakayama economic review 360
2011-03-01 発行

Corporate Social Responsibility in the Theories of Brand : Toward a Theory of CSR in Branding

ブランド理論における企業の社会的責任論 : ブランド理論のさらなる発展のために
Ohashi, Shoichi
FullText File
KJ00007079645.pdf 3 MB
Self DOI
10.19002/AN00071425.360.35
About This Article
Language
jpn
Start Page
35
End Page
61
Keywords
企業の社会的責任
ブランド理論
企業イメージ
Keywords Alternative
corporate social responsibility
brand theory
corporate image
Text Version
publisher
KJ00007079645.pdf 3 MB
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