The Wakayama economic review 413
2023-06-01 発行

A Prototype of Contemporary Corporate Strategy

現代企業戦略論の提起 : 多角的経営の進展に対応する体系的企業戦略論
OHASHI, Shoichi
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Language
jpn
Start Page
29
End Page
49
Keywords
企業戦略
持株会社
経営多角化
Keywords Alternative
corporate strategy
holding company
diversification
Abstract Alternative
This paper addresses the problems associated with the theory of corporate strategy that have arisen in recent years. It has been claimed that corporate strategy is qualitatively different from business strategy, which puts emphasis on the parenting role of the firm. However, corporate strategy is influenced by the diversification of business. In short, the diversified development of business is a key problem and it is also a matter that directly affects the resilience of a firm.
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