ID | 3443 |
FullText File | |
Authors | |
Self DOI | |
Journal Title |
The Wakayama economic review
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Publisher | 和歌山大学経済学会
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ISSN | 04516222
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NCID | AN00071425
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Volume | 391
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Start Page | 55
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End Page | 74
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Order | 04
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Published Date | 2018-03-01
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Language |
eng
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Docuemnt Type | 論文
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Keywords | 地域ブランド
地域コミットメント
受入意識
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Keywords Alternative | Regional Branding
local commitment
visitor acceptance awareness
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Abstract Alternative | The paper proposes brand-building with an underlying assumption that the area inhabitants’ visitors’ acceptance awareness is a key to regional activation; this is a concept that organically integrates the somewhat contradictory concept of “good living, good visit.” The results of a questionnaire survey point to the importance of affective commitment to the community as a significant factor influencing inhabitants’ acceptance awareness of visitors / strangers. Additionally, community satisfaction and the affective commitment and effectiveness of the community to the area are correlated. For successful regional activation, it is important to start the cycle; a functioning area community -> area satisfaction -> visitor acceptance is needed. Some regional brand-building strategies based on this concept are also suggested.
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Content Type |
Departmental Bulletin Paper
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Text Version |
publisher
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