ID | 3443 |
フルテキストファイル | |
作成者 | |
Self DOI [info:doi/] | |
掲載誌名 |
経済理論
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出版者 | 和歌山大学経済学会
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ISSN | 04516222
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NCID | AN00071425
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巻 | 391
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開始ページ | 55
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終了ページ | 74
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並び順 | 04
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発行日 | 2018-03-01
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本文言語 |
英語
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記事種別(和) | 論文
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キーワード(和) | 地域ブランド
地域コミットメント
受入意識
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キーワード(欧) | Regional Branding
local commitment
visitor acceptance awareness
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抄録(欧) | The paper proposes brand-building with an underlying assumption that the area inhabitants’ visitors’ acceptance awareness is a key to regional activation; this is a concept that organically integrates the somewhat contradictory concept of “good living, good visit.” The results of a questionnaire survey point to the importance of affective commitment to the community as a significant factor influencing inhabitants’ acceptance awareness of visitors / strangers. Additionally, community satisfaction and the affective commitment and effectiveness of the community to the area are correlated. For successful regional activation, it is important to start the cycle; a functioning area community -> area satisfaction -> visitor acceptance is needed. Some regional brand-building strategies based on this concept are also suggested.
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資料タイプ |
紀要論文
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著者版フラグ |
出版者版
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