ID 3443
フルテキストファイル
作成者
DOI[info:doi/]
NII論文ID
40021567558
掲載誌名
経済理論
ISSN
04516222
NCID
AN00071425
391
開始ページ
55
終了ページ
74
発行日
2018-03-01
本文言語
英語
記事種別(和)
論文
キーワード(和)
地域ブランド
地域コミットメント
受入意識
キーワード(欧)
Regional Branding
local commitment
visitor acceptance awareness
抄録(欧)
The paper proposes brand-building with an underlying assumption that the area inhabitants’ visitors’ acceptance awareness is a key to regional activation; this is a concept that organically integrates the somewhat contradictory concept of “good living, good visit.” The results of a questionnaire survey point to the importance of affective commitment to the community as a significant factor influencing inhabitants’ acceptance awareness of visitors / strangers. Additionally, community satisfaction and the affective commitment and effectiveness of the community to the area are correlated. For successful regional activation, it is important to start the cycle; a functioning area community -> area satisfaction -> visitor acceptance is needed. Some regional brand-building strategies based on this concept are also suggested.
資料タイプ
紀要論文
著者版フラグ
出版者版