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The Wakayama economic review 371
2013-03-01 発行

Principles of Brand Competition : Relationships between Strong and Weak Brands

ブランド効力の理論についての考察 : 強いブランドと弱いブランドとの違いはどのようなものか
Ohashi, Shoichi
FullText File
KJ00008420764.pdf 1020 KB
Self DOI
10.19002/AN00071425.371.109
About This Article
Language
jpn
Start Page
109
End Page
129
Keywords
ブランド効力
二重の不利
ブランド・ロイヤルティ
Keywords Alternative
Brand Strong
double jeopardy
brand loyalty
Text Version
publisher
KJ00008420764.pdf 1020 KB
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