Development of supplemental tourism itineraries and relationships between tourism satisfaction and psychological experience at the Nenrinpic Kinokuni Wakayama 2019

Wakayama Prefecture hosted the 32nd National Health and Welfare Festival, Nenrinpic Kinokuni Wakayama 2019 in November 2019. This sporting event is an annual festival of sports competition and cultural activities by older persons aged 60 or over. As the cumulative total number of participants was 559,600, this participant sporting event was a great opportunity to promote Wakayama Prefecture as a tourism destination. The author collaborated with the Wakayama Prefectural Government and travel companies to conduct an educational program for practical skills at the Faculty of Tourism, Wakayama University in order to develop and guide supplemental tourism itineraries for the event participants. The purposes of this article were （a） to report the activities of the educational program for practical skills, and （b） to examine relationships between participants’ tourism satisfaction and psychological experience. The results were discussed in light of practical （industry-academia-government collaboration） and theoretical （affect valuation theory） implications.